Our love for the beauty and clarity of the infographic page went from pipe dream to reality after decades in the ad agency world. In fact, that agency experience greased the wheels into this specialty because market research was so much a part of the work. It was time to open the doors and leverage our experience to design bold, concise, enlightening, and memorable visualizations of market data.
OLD SCHOOL COMPANY NAME
Yup, the founder put his name on the business. Who does that anymore? Well, he was the only employee. He had to build trust and name recognition with clients. In an age where creative firms call themselves cute names like “Pocket Hercules” and “Kids Love Jetlag”, he must have felt that he had to live up to his father’s name every day and every project.
SERIOUSLY, YOU DESIGN IN POWERPOINT?
Most of our deliverables are in Powerpoint. That’s because our clients want the ability to edit the information. We design market research reports. We also design infographic print posters in Adobe Illustrator. No matter what the end product, we use Illustrator and Photoshop to create visual assets that go into market research reports and infographic formats like patient journey and path to purchase maps, personas or consumer profiles.